Sure, we had normal chewing gum. But there was still no product on the market that could make your breath smell fantastic, give your jaw a good workout, and also keep you wide awake so you could watch adult TV shows with bad words and the occasional inappropriate sexual situation.
Luckily, aspartame and caffeine are part of our chewscape now. So are chemical mint flavors, and – importantly – names with Xtreme in them. This superlative suggests that sugarless chewing gum has advanced to the next level – has become a product with a mission: to push the gum-chewer to their absolute limits.
Sexism is a by-product of chewing gum
The girls who chewed gum in my high school would all have to endure being called sluts, and the guys who chewed gum were expected to suck everyone else off… eventually… when they got over their self-conscious homophobia.
Was it like this in your high school as well?
Now, I’m not suggesting that there’s a link between promiscuity and chewing gum – sugarless Xtreme or otherwise. But what I am saying is that commercial advertising constructs this link by plopping busty models into their ads, often blowing large, breast-sized bubbles.
And yet, gum is so unsexy – at least, to the gay mind that’s inside my head.
Fake History of Gum
Gum appeared in the American diet just as the worker found himself working too many hours a day, and in too high-stress a social situation, to brush his teeth regularly.
I am always surprised at how few people brush their teeth at school, on the job, and in other social situations. A toothbrush and toothpaste don’t take up that much room, and it only takes five minutes to brush your teeth.
People spend hours looking for cheap parking for their cars, but they can’t seem to find the place for a toothbrush in their pocket or purse. And it is into the illusion of time-poverty that falls the miraculous product that is Stay-Awake Chewing Gum.
I think this graph really says it all.
Chewing gum is all about forgetting the important things, and concentrating on the most trivial: the sound of your own mouth muscles. But you can always refer to this graph when you start to feel like chewing gum is just meaningless consumption.
The math is where all the meaning lies, and this chart captures that math really well.
Stay-Awake Chewing Gum has math on its side, and that’s like having God standing right behind you with a big smile on His face, isn’t it.