Feline Cuteness Hegemony

Unpacking the Qaturday narrative

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das qat header

soundtrack

michel foucat
Michel Foucat

What others are saying about
Feline Cuteness Hegemony


The intentional spelling mistakes.

And then we are all its slavez.

– Walt Whitman, I Download the Kitty Electric

fgh psa

Beware the lulz of Caturday.

– Anonymous_27

hard luck kitty

L’arnaque (The Swindle)

“I not cheezburger!” cries the Caturday star, as he is projected into the limelight, a feline endtime sacrifice with added anaesthesia/cuteness.

He is not cheezburger, nor does he really want a cheezburger. It is viewers who long for the cheezburger, the cuteness, and the lulz. It is viewers who are being swindled (arnaqué(e)s) by hegemony-encoded cat macros that hijack natural altruistic instincts. The swirl of multiple meanings and vulnerability of the featured cat enslave the viewer through a juxtaposed power-seeking guilt discourse.

– Jean Baudrillard, The Impossible Furball

nostalgia

What Qatzel Ok is saying about
Feline Cuteness Hegemony


The Caturday Dialectic

The Caturday Dialectic has us “frozen in the headlights.”

The Post Caturday Condition (Qatzel Ok, March 2009) explained – in gay postmodern layman’s terms – how this process works. It is totalitarian and irresistible. You don’t need to own a cat to understand Caturday, after all!

Most of my ancestors were holocausted by superpowers. I am the progeny of many survivors. Under every leaf of my family tree, there is a gas chamber and a smiling Nazi patriot. And yet, where are the Caturdays that empower me? Where is my propaganda industry?

Feline Cuteness Hegemony freezes you in its headlights. The audience waits to be hit by the genocidal eighteen-wheeler of hegemony. Relax, and take it easy, for there is nothing that we can’t do (Caturday thinks itself invincible).

Where is that magical entitlement that can put me behind the wheel of that large vehicle?

Blinded by Feline Cuteness Hegemony

We are unable to react rationally or to respond naturally to FCH. We have been enslaved by a hegemonic Caturday industry that offers us memes that short-circuit our (normally) altruistic instincts. These instincts are triggered by symbols that have been whored by commerce for many years to help them concentrate their kitty power. Just look at these cute and helpless abominations in your mediascape – the ones that you build your “reality” around. Aren’t they adorable? Aren’t you adoring them?

Cuteness and “the Beast”

The Caturday aesthetic is a situated product of a hegemonic Western Elite culture and upper middle-class commercial values.

“Zaniness,” “fluffy,” “cute,” and “frivolous” are the operative topoi that create the consumer narrative structure. These situated coping strategies (in a boring, commerce-run society) give Feline Cuteness the legs it needs to kick the common good with.

It is in addressing these images of feline cuteness that the Western consumer beholds the “beauty” to which he must then play “the beast.” Western aggression is a necessary condition for maintaining both cultural and military supremacy over other cultures that do not maintain the same manufactured social prompts. Likewise, the Western Elite depends on these hijacked instinctive responses to build an army to protect their privilege with.

In conclusion, the “beast” that the consumer evolves into while witnessing the pussycat narrative is essential for maintaining Western Elite hegemony all over the world. So, post more cute little kitties!

college

From the Feline Cuteness Hegemony Mail Room

Here’s an email I received from a recent inductee into the FCH Resistance Movement:

.

I am momentarily returning to the Internet to thank Qatz for making postmodern thought accessible to “the little guy” like myself.

Prior to his paradigm-shattering essay “The Post-Caturday Condition,” I was far too close to the Caturday text. But now, thanks to the vocabulary tools that the Qatz text has given me, I am able to deconstruct this product of Western Hegemony.

I no longer respond to this kitty’s semiotic blackmail. I am finally free.


– Big Evil

.

Why thank you, Big Evil. It’s always nice to hear that these difficult-to-pigeonhole Caturday essays are making a difference in somebody else’s life.

Meow.

>”<

click for more das qaturday

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http://www.resistfch.org

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5 Responses to “Feline Cuteness Hegemony”

  1. dgun Says:

    Most of my ancestors were holocausted by superpowers. I am the progeny of many survivors. Under every leaf of my family tree, there is a gas chamber and a smiling Nazi patriot.

    It is worth weeding through your layered and complex texts to get to stuff like that.

    byw, where do you stand on the Garfield vs. Heathcliff dichotomy? Does it represent in a certain sense the American cultural tendency to fundamentalize all complexities down to two camps? Us vs. Them, Cowboy vs. Indian, Cop vs. Robber, Chevy Chase vs. Ted Knight?

  2. qatzelok Says:

    ‘Good and Evil’ is a problematic way of judging and assigning victory because of the subjective definitions of these two words. I think ‘Real and Fake’ would be more useful.

  3. dgun Says:

    ‘Real and Fake’ would be more useful.

    It certainly has its application.

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