Posts Tagged ‘branding’

Triangles

October 20, 2020

soundtrack

Cindy is sitting in a wooden chair, crying in Miss Glaciermelt’s office. She’s been using the blank looseleaf paper for her essay as a kleenex to dry her tears, so blue ink is smudged over the pink line.

Miss Glaciermelt: “Why are you having such a hard time with your term paper, Cindy? I’ve already given you a two-week extension.”

Cindy: “I know. But more time isn’t going to help me if I have zero inspiration. I don’t really understand what I am supposed to do with the two triangles I was assigned. What is there to say?”

Glaciermelt: “I asked you to compare two graphs or charts, one from the past, and one from the present. That’s it. The rest is up to you.”

Cindy: “I know that. But the two triangles are so different – I don’t know where to start. They’re both triangles, sure. But that isn’t much to compare.”

Glaciermelt: “I know they’re both triangles. But what’s different about them, besides that one is from the past and one is from now? And why is this difference important? What does it tell us about the past? About the present?”

Cindy: “Can you give me a hint. Something that’s different – and importantly different – about them? One single thing. Please.”

Glaciermelt: “Well, I can’t force-feed a student the content of her essay. But we could look at the two triangle charts together if you like, and I’ll give you some “clues” as you call them. But you have to take notes or I’m not doing this.”

Cindy: “Okay. I’ll take notes.

*she takes out a pen and binder*

Here’s the first triangle from my Social Health class. I got it from Mr. Freezin. He said I could use it for this class as well.”

Glaciermelt: “The Iceflowe Needs Ladder. Hmmm…

The hierarchical order of polar bear needs. At the bottom, you have basic biological needs like seal meat, water, and a place to hibernate. Once she gets those first-level things satisfied – but not before! – a polar bear can then seek safety needs. Now that she’s at Level 2, she doesn’t have to risk her life on thin ice to get food since she’s not starving.

And you just keep climbing the needs ladder all your life, step by step, until at the top, a senior polar bear can become completely content with their lives overall and the relationships and responsibilities they have had with their communities.”

Cindy: “Oh, Mr. Freezin explained the Iceflowe triangle to me pretty well last week when I saw him in his office. It’s the other one – the archival triangle – the human triangle – that I don’t really understand.

Like, what’s a Buick? Why is it better than a Chevrolet? And how do they make you feel fulfilled? I don’t understand the psychology.”

Glaciermelt: “The human triangle is from what humans used to call a car company advertisement. You can google that later.

This ad told humans – it was a lie – that they could have the same satisfaction by climbing a ladder of car-brand prestige. Their message was that, even if you have no community or even no friends, you could still climb to the top if you had enough money for a Cadillac. Cadillac was the car company’s replacement for self-fulfillment on the other triangle.”

Cindy: “Did the car company triangle work?”

Glaciermelt: “It’s not really a question of working or not. The problem with a normal needs ladder like ours is that the top three notches require some kind of community to satisfy them. You can’t feel “belonging” when you are always alone, and you can’t receive esteem or feel fulfilled if you don’t have a functionning community of your species to interact with.”

*Cindy quickly scribbles this down*

Cindy: “Yes, but did the Cadillac top-tier satisfy humans the same as the Self-Fulfillment top-tier of our polar bear triangle?”

Glaciermelt: “To know that, you ‘d have to ask a human. But they went extinct… so we have to rely on our research.

Their disappearance might steer you towards the conclusion you’re looking for. I mean, if their car company triangle worked, humans would probably still be alive to promote it some more. I suggest you look into the disappearance of human communities and social capital which was taking place at exactly the same time that this triangle was popular. Teacher’s two cents worth.”

Cindy hugs Miss Glaciermelt, and then leaves her office with a smile on her face. She’s really starting to feel like she belongs in Glaciermelt’s Post-Human Extinction class – and is thrilled to have reached Level 3 on the normal needs ladder.

click for polar bears

WTM and the Coach

September 13, 2009

wtm and the coach

soundtrack

Jesus locks and unlocks his new airplane, sending loud electronic yelps through the village. As he pushes the keys on the remote starter, the repetitive “bleep! bleep! bleep! works like an ear-shattering cry for help, and his freshly plucked face squeezes into a pointy smile.  “This is the kind of therapy I probably need” he says.

The therapy he probably needs is a result of the magazine in his hand. The cover is an illustration of Moe  Silverberg’s  satirical novel I Saw Something Nasty in the Manger. On page 57, the Silverberg-owned publication contains a particularly inflammatory excerpt as its centerpiece.

The latest twist in the FMJ trial scandal is that Silverberg’s newsmagazine is cross-promoting his own scathing fiction story, one which resembles – a bit too closely – the actual people and events in FMJ’s glamorous life. Free Market lawyers are already preparing a libel case, but they can’t really move forward to the litigation stage while FMJ himself is being sued from so many angles. There just aren’t enough overpaid hours in a day.

FMJ is taking other steps – besides playing with his obnoxious remote locking-device – to deal with his trauma. Murray Davidson, Registered Professional Motivational Coach – a paid friend to CEOs worldwide – has been hired to build up FMJ’s confidence during his trials. And Jesus has hired a private investigator to dig up some dirt on Moe.

But he still feels vulnerable and victimized. His bottomless well of pride has been filled with tears, and he just hasn’t been the same old messiah/attention-whore that his self-centered associates know and pretend to love so well.

FMJ tucks a thousand-dollar handkerchief into his Gucci slacks: “Sometimes, in the morning rain, I feel like a useless rich bitch who was born into money and just had to kiss all the right asses to succeed. It’s like I live to exploit other people – to bully them out of their human dignity and their spare time  – just so that I can have an obscene number of useless status symbols to ease my isolation and self-inflicted pain.

I can’t even sing my own fucking songs – I get a million-dollars per concert, and yet I can’t even impress my own family at a karaoke bar. But for $450,000 an hour, I go out there onstage in a few tons of makeup and lip-synch the prerecorded track while strutting around in gaudy costumes. The only original talent in my shows are in the costumes and the financing.”

His Registered Professional Motivational Coach turns to FMJ, and speaketh: “You know, Jesus, I think your main issue is that you just don’t believe in yourself enough. And if you don’t believe in yourself, no one else will believe in you either. Always believe in yourself. Always believe that you are a god among men.”

FMJ will repeat this self-love mantra at least twelve times a day. Doctor’s orders.

I Saw Something Nasty
in the Manger

Mortimer Silverberg
(extracted from Chapter 4;
A Gangbang on Salt Street, p. 68)

Ear-shattering noise from a nearby NASCAR race masks her ecstatic screams as White Trash Mary is serial-nailed by Joseph and his buddies from carpentry school. The percussive engine buzz and rouge-tinted air make everyone hornier and hornier.

She takes another deep hit of amyl nitrate, lies back and enjoys each plunge of the non-stop penetration being provided by five well-built Italian jocks with thick, calloused hands. The drug cocktail makes her numb and giddy – she feels like she’s riding a rotating roller coaster sitting on a fleshy, vibrating prod.

Waking up covered in Italian cum a few hours later, WTM sniffs a fat line of coke off the glass table. She catches a reflection of herself as she vacuums up the energy powder. Pantyless and out of breath, she quickly throws on a make-shift toga and a third layer of mascara, and then jumps onto the jet-ski to go and meet her dealer/fuck buddy in the middle of the Dead Sea.

Click for more FMJ

My American Dreams

August 5, 2009

dream header

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My American Dreams
By Ann Aipac Monrovia

Submitted to:
Mr. Tomley
Twelfth Grade Enriched English,
Deering High, Portland, May 15, 1980


My first American Dream happened after my first ever nightmare! When I was about six years old, I had a recurring nightmare where my mother gets squished by a giant Lego block.

The child psychologist at school told my parents that this was because I felt ashamed to grow up in a one-story house. So, my first American Dream was to live in a two-story house where Mommy would be safe from the blocks.

When I was seven, I got my dream! We moved into a larger bungalow with a finished basement and I stopped having that nightmare, which I later found out was a Socialist one. The new house had the same stereo system as the one that my mother dreamed about (from the Lucy Show) and had a carport which my dad dreamed about watching I Dream of Jeannie. I love to make my dad egg salad sandwiches and bring him fresh Tang when he’s thirsty, just like the very dreamy Mary Tyler Moore used to do between commercials.

Then, my American Dream of 1972 was to own an Easy-Bake oven. I cried and I cried every time I saw one on TV. But, through prayer, crying and promising not to pull my little sister’s hair, that wonderful empowering dream came true! And – not coincidentally I think – it came true on the savior’s birthday ! American Dreams are related to Jesus !

And then there’s the story in Iran. They used to have a pro-Western Shah who was in favor of Easy-bake ovens and Lite Brite. But then the people went crazy because they don’t have Christmas, and then they stopped making toys, and the people couldn’t dream correctly any more. What a tragedy for dreams.

Now, my brother Allen wants to have a phone with no wire like the crew on the USS Enterprise. Of course, it’s still just a dream, but this is America. And I’m sure that one day, he’ll be able to bravely call people who have never been called before! (Just like on the show!) Or maybe not, but it doesn’t matter. The dream lives on.

A lot of people criticize the media, but it helps us find our dreams. It’s sort of like the song “Dream Weaver.” The media weaves together the dreams of all the audience members into one big, great dream that is fantastic for everyone who watches movies and eats ice cream. And that dream is called America, and it happens every single day !

tortureland 2

..

Mr. Tomley, her draft-dodging English teacher, wrote:

Ann, you didn’t really fulfill the assignment criteria. You were supposed to discuss a modern world problem. And though you do touch on the Iran problem very briefly, you haven’t really made this the main bulk of your essay. Nonetheless, you obviously care about this subject, and you did such a good job, that I’m giving you an A.

Towards A Gay Homeland

July 31, 2009

Gay Politique template

national anthem

gay homeland map

Why a homeland?

Gays have been discriminated against since the beginning of organized heterosexual religions. Forced to live scattered among the world’s violent heterosexualites, a diasporaed Gay Nation has nonetheless thrived by cultivating enriching international relationships and by setting up parallel societies within the hetero cultures in which the Gays find themselves trapped and repressed.

But if the Matthew Shepard Tragedy/Iranian Hangings have show us anything, it is that the time has finally come for a Gay Homeland – a nation-state where Gay culture and values can thrive and evolve with the needs and desires of its loyal Gay citizens.

Why this amazing piece of beachfront real estate?

The traditional Gay lands of Sodom and Gomorrah have been inhabited by members of the Gay community since before the age of religions and nation-states. Throughout the region, there are stone-age cave drawings depicting Gay acts which pre-date the Sodom/Gomorrah period by over 400,000 years. There have actually been Gays living in the area continuously for over 6 billion years, long before the Akadians, the Sumerians, the Arabs or the Zionists.

The biblical story of the tragic genocide of the Sodomites demonstrates the extent of state-sanctioned persecution the Gays have been subjected to since the beginning of heterocentric religions and nations. The events of the last few years in Wyoming and Iran point to a pressing need to provide a safe haven from homophobianism, and the Levant is the most significant region on earth for Gay History. With a thriving and successful Gay nation in the Holy Land, Gays all over the world will benefit from the presence of a pied-a-terre at the center of world politics and oil production.

gay map 2

Our phones are standing by

It is time for the Gays to return to their Ancestral Homeland (as has been recently promised in an email signed by Barack Obama). The current heterosexualist “states” of Lebanon and Palestine are their ancestral home. The current inhabitants are opportunistic heterosexualites who could live comfortably in any other part of the world. There are over 200 heterosexualite nation states, and NOT ONE Gay state. The absence of a Gay political entity is the reason for Gay suffering, and the Gays will only know freedom when this situation has been remedied – when the earth has at least one rock-hard Gay nation state.

Lubeland and Phallus-stein (their original names) are the natural provinces of the Gay Homeland. Together, with Sodom and Gomorrah as their undivided capitals (one for gay men, the other for lesbians), this new state will be a beacon for Gay Culture that shines out all over the world – a safe place to live out the Gay Dream. It will also provide a model of what can be accomplished when the earth’s crust is divided into various thematic tribes, when some of them just have more fashion sense and irony than the others.

1-888-gayland

It’s time for the Gay Nation to rise to the occasion in the beauty pageant that we sometimes call civilization! It’s time for the Gays to return to their Gay Homeland!

Pax Barbie

April 23, 2009

pax barbie header 2

soundtrack

Cher and Tundra are still working the Barbies after all these years.

Tundra: “Cher, let’s hop into the Jeep and go to the beach!”

Cher: “That otta be easy now that the beach is way much closer than it used to be.”

Polar Bear culture takes Barbies seriously. After floods drowned mankind and destroyed most human artifacts, the plastic, hollow Barbies survived for centuries because they floated to the surface in islands of plastic rubble like New York and London. Plastic takes several generations to bio-degrade even under the best weather conditions, and you could hardly call the non-stop freezing rain of the last few centuries “ideal.”

The irony of plastic Barbie’s Darwinian survival doesn’t escape their furry post-apocalyptic owners.

Cher is usually the instigator in their Barbocentric Consumer dramas, so she dramatically turns to Tundra in mock horror.

Cher: “Oh no! The Jeep is being fire-bombed by GI Joes! Quick, Silvie, swerve!”

Tundra takes on the same pretend-fearful tone.

Tundra: “I can’t swerve, Cher! Eco-terrorists have cut the brake cables and the steering controls!”

And then, staring at each other ecstatically, they yell:

Both bears: “Oh my God! They’re suffocating on the badly-designed air bags!”

It’s the same ending every time – the Barbies always end up suffocating in their own battery-powered toys.

The two furry she-bears collapse into a ball of laughter and Arctic friskiness. Once again, their Barbies have died of acute Consumerism. This ending always feels good – it’s like homeopathic medicine.

Then Cher flares her nostrils and thinks aloud.

Cher: “I can smell pot downstairs. Let’s run down and try to freak out Rav and Bronco.”

india bear

Meanwhile, downstairs in the living room, Bronco fondles his girlfriend while they smoke a massive cone joint together.

Rav: “Bronco! What are you doing! That’s my scrotum!”

Bronco: “Scrotum? But it said you were my GIRL-friend in the prequel.”

Rav: “Well then, the prequel got it half right.”

Rav is a visiting exchange bear from Madras, India. Because of the very different polar bear customs in his part of India, many of the residents of Veggie Hamlet think he’s a girl. With polar bears, the difference is, at most, pretty subtle. Sex between them is usually a blur of ecstatic muscular sensations and white fur – so gender roles are often put aside in the name of efficiency.

Bronco: “Rav, can we still fondle even though we’re both he-bears?”

Bronco’s voice trembles a bit as he looks at Rav’s big, meaty gym arms.

Just then, Tundra and her friend Cher come tearing down the stairs, waving blond plastic hair.

Tundra: “Our barbies say they want to go for a drive in the beach bus again! But the airbags aren’t up to EU standards. What should we do, Bronc?”

Bronco and Rav quietly chuckle. Will these girl-bears ever learn the difference between play and reality?

Rav coughs up a bit of pot smoke as he looks up at Tundra’s  face.

Rav: “Dude, they’re just barbies. Do their hair, dress them in green plastic boots and a princess dress, and take them to a ball. That’s all they really need.

Leave the beach bus with G.I. Joe.”

 

Stay-Awake Chewing Gum

April 15, 2009

soundtrack

gum

When I was five, I couldn’t stay awake late enough to watch some of my favorite TV shows. This sucked, but what can you do when you’re five years old. I yearned, and I suffered.

Sure, we had normal chewing gum. But there was still no product on the market that could make your breath smell fantastic, give your jaw a good workout, and also keep you wide awake so you could watch adult TV shows with bad words and the occasional inappropriate sexual situation.

Luckily, aspartame and caffeine are part of our chewscape now. So are chemical mint flavors, and – importantly – names with Xtreme in them. This superlative suggests that sugarless chewing gum has advanced to the next level – has become a product with a mission: to push the gum-chewer to their absolute limits.

Sexism is a by-product of chewing gum

The girls who chewed gum in my high school would all have to endure being called sluts, and the guys who chewed gum were expected to suck everyone else off… eventually… when they got over their self-conscious homophobia.

Was it like this in your high school as well?

Now, I’m not suggesting that there’s a link between promiscuity and chewing gum – sugarless Xtreme or otherwise. But what I am saying is that commercial advertising constructs this link by plopping busty models into their ads, often blowing large, breast-sized bubbles.

And yet, gum is so unsexy – at least, to the gay mind that’s inside my head.

Fake History of Gum

Gum appeared in the American diet just as the worker found himself working too many hours a day, and in too high-stress a social situation, to brush his teeth regularly.

I am always surprised at how few people brush their teeth at school, on the job, and in other social situations. A toothbrush and toothpaste don’t take up that much room, and it only takes five minutes to brush your teeth.

People spend hours looking for cheap parking for their cars, but they can’t seem to find the place for a toothbrush in their pocket or purse. And it is into the illusion of time-poverty that falls the miraculous product that is Stay-Awake Chewing Gum.

The Model

gum chart

I think this graph really says it all.

Chewing gum is all about forgetting the important things, and concentrating on the most trivial: the sound of your own mouth muscles. But you can always refer to this graph when you start to feel like chewing gum is just meaningless consumption.

The math is where all the meaning lies, and this chart captures that math really well.

Stay-Awake Chewing Gum has math on its side, and that’s like having God standing right behind you with a big smile on His face, isn’t it.

Why Organs, Superstar?

April 3, 2009

Why Organs B

soundtrack

The dry courtroom air has taken some of the bounce out of FMJ’s famously curly hair. Cynthia looks into his wrinkle-free eyes and speaks to her own reflection in his colored contact lenses:

Cynth: “Mary, they’re for sure going to ask how you got into the organ-trading business from textiles. It’s an obvious talking point so we’d better have a non-rehearsed-sounding answer we can stop that line of questioning with.”

FMJ: “I can’t believe I have to answer to those nobodies out there in non-designer pret-a-porter. Those icky people are just jealous that I’ve been more successful than any of them could ever have hoped to have been in a thousand of their worthless lives. Their idiotic jealousy fills them with hate, and that hate gives them incredible bitch energy. This is what scares me: all that misdirected hate being pointed at an innocent corporate success-story like myself. I’m just a glamorous lightning rod for all their loser frustration.” Jesus reaches into his Gucci satchel and takes out a baroque hand mirror with rubies and designer logos encrusted in its gold-leaf frame. “Sometimes I even hate myself, Cynth. But then I realize that I too may be jealous of my own success.”

Cynth: “Jeez, that makes no sense. But you know what, I don’t care about sense. Let’s just go over what we’re going to present as our explanation for how you evolved from textile success to organ-trading success.”

FMJ:“Alright. On with the trial!” He takes a drag from his tenth menthol cigarette since the trial began. “I started trading organs because people kept dying at my textile mills. It started with old people who would just slouch over and stop breathing on company time. But then even the kids started keeling over after the new accountancy team rationalized our air-supply equipment. Getting rid of their bodies would cost me up to three weeks of their wages, and their families rarely had that much money saved. So I ended up paying to dispose of their bodies myself even though it was them who were doing all the dying. It just wasn’t fair. Something had to change. Why did I have to suffer because of their inadequacies.”

Cynth: “That’s horrible, FMJ. Why didn’t you stop them from dying by punishing them? Or you could have put up signs telling them to go home if they felt sick.”

FMJ: “I tried whipping them, but once they were dead, they rarely noticed the pain, so it didn’t actually bring any of them back to work… uh… back to life, I mean.” FMJ takes a sip of a glass of Perrier and ginger ale. “So, I had to figure out a way to make back all the money that I was shelling out for cardboard boxes and backhoes.”

Cynth: “Do you have any receipts for the backhoes? Some actual numbers might make our case more compelling to the judge and make our story even more tabloid-friendly.”

Jesus ignores Cynthia’s suggestions and emerges from a cloud of his own cigarette smoke as he applies pancake makeup to his forehead and temples.

FMJ: “So then I was reading the personals in a gay porn magazine, about some older gay man who needed to buy a bladder, and I thought, ‘How can I make money from all that need?’ And then I remembered that my textile mill employees sign waivers giving Passover Textiles the right to their internal organs if they die while on Passover Textile property. Next thing you know, my organ trading affiliate is grossing more than the textile mills. I mean, where is the incentive to improve worker safety with those kind of economics?”

Jesus snickers and then stubs out his cigarette on the stuffed carcass of an extinct bird.

FMJ: “So mine was a pretty common rags to riches story.”

Cynthia looks down at her perfect breasts:

Cynth: “Now I’m worried these implants are actually recycled bladders.”

Free Market Jesus places his hands on top of hers on the mahogany desk between them.

FMJ: “Let’s not forget which one of us is the drama queen here.”

And with that remark, he finishes dabbing his makeup, shakes his hair, and walks out into the courtroom to sing the first number of his trial. His ex-boyfriend and former employee – Jamil Tericho – sits in the courtroom that has been rapidly transformed into a concert venue with flashy colored lighting and a hidden rotating stage that comes gliding out of a hardwood floor-panel in front of the judge’s bench.

FMJ emerges centre-stage, the spotlight catching a plastic tear that he has glued onto the pancake makeup of his face. He begins to sing directly to Jamil:

Well I guess what you say is true,
I could never be the right kind of girl for you,
I could never be your woman.

It will be the best-selling fashion-trial video-clip compilation of all time.

Click for more FMJ


fr fmj sig

The Suffering of Anne Bear

March 13, 2009

suffering 2

soundtrack

Bear Petroleum Bros had the best PR in the industry.

They had succeeded in making human beings forget all about their essential Bear connection by using only their initials in their many marketing campaigns, signing off as “BPB: Beyond Polar Bears” in every single advertisement, product placement, and sponsorship.

To neutralize the bad press from their many wars, the bears managing BPB’s PR ordered that raw fish be banned from BPB cafeterias, and then they had a David Suzuki dedication plaque removed from the head office lobby. Any indication that this was a “bear operation” had to be hidden from sight.

The superficial changes just weren’t enough for the protesters.

They came from all over Canada and the US, to Bear Petroleum Bros. HQ in Calgary. And they came armed with petitions and UN resolutions

So Bear management came out to greet the idealistic young protesters, and showed them a movie free of charge. It was called The Suffering of Anne Bear, and here – free of charge – is one short chapter of the best-selling book it was based on:

The Suffering of Anne Bear Chapter 7;  The Iceman Cometh

The rain was so thick today that you couldn’t even see the tiny icebergs of the Arctic Ocean from the kitchen table. It was as if the whole sky was crying for Mommy – still huddled in my mind, starving to death in the corner next to baby Potley as the seagulls eat away at the crumbs of my memory.

The ice fields still haven’t come back, and Poppy came home drunk again and says we’re going to start eating each other unless “the iceman cometh” – whatever that means. Sometimes I wish he hadn’t been the CEO of a major bear-run petroleum company. It brought our family so much pain from other people who wish they’d had all our advantages. If only they knew how much we really suffered.

Yesterday there was a parade near the river. Everybody else’s dad had a mangled SUV from the war, except mine. “I was way too busy wiping your hairy little asses to go make myself a hero killing humans,” he said about a million times. He doesn’t have to do anything like that for me or Minnie.

Still, sometimes I wish we could all eat together as a real family instead of sifting through garbage alone all the time. Being a roobar is no life for a beautiful, young, innocent child like myself. And it might be really nice for my beautiful, innocent family to be able to do something beautiful and innocent together.

If only someone could read my diary or see one of hundreds of big-budget movies based on its candid and heart-warming story.

Why People Buy Luxury Brands

March 7, 2009

video

lux flood

At some point in your adult life, you realize you’ve sacrificed most of your personality in the name of economic considerations whether these considerations are real or constructed – biological or status-seeking.

It’s at this point in your lifestyle-and-career that you begin to need inanimate objects that seem to have a personality – just the thing you lost over the course of your Consumerist “life.”

So I posit that the “need” for BMW, Prada, Disney, Iphone and Haagen Dazz is created by people who’ve lost their souls to Consumerism, and are aggressively trying to buy it back.

Sadly, I’ve never seen this strategy succeed in replacing the real personality that a consumer drone lost in himself. You can’t buy back a lost soul. You can only stop being distracted by snake-oil salesmen mythology and wait patiently as it (hopefully) grows back.

For many people, luxury items like cars and mansions are a “need” that they have, though it can’t really be logically demonstrated how the possession of these objects really helps improve their lives. Most owners of automobiles – for example – spend a quarter of their waking lives driving, parking, or paying for their life-improving object.

Hard to believe humanity is willing to sacrifice most of its free time in order to buy the “luxury” of spending time listening to CDs in traffic. It may be true that leather is more “luxurious” than cloth upholstery, but it’s also true that free time is far more important to anyone’s happiness than leather upholstery.

All of this identity-seeking-via-products is constructed via marketing and branding. These products have little to do with relieving any craving that people just naturally have. Cavemen didn’t sit around pining for the day they could tear around corners at 120 kmh in Corinthian leather. They were just happy being able to eat food, hang out, and live out of water.

Of course, some would say we’re so much more sophisticated now because of our sudden attraction to brands and machine pedigree. Others might ask, “Why do we have to leave our homes because of the floods?”

:: Capital, Volume One
:: Theory of the Leisure Class by Thorstein Veblen
:: A lively PoFo discussion on this essay

thanks for bumper cars


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