Posts Tagged ‘media’

Sheep Media

May 12, 2020

Das Qaturday Sheep Medea

They never wanted to return to their prison.
So Mike would target the oldest female, Medea, for coaxing
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I was foraging for an old ball of string in the attic, when I found this old diary of a human “shepherd” named Mike. A shepherd, by the way, was a type of human slave-master for another species – in this case, sheep. This kind of human slave-master – a shepherd – would control dozens or even hundreds of another mammal species in order to shave off their hair or kill them and eat their muscle tissue.

Mike was the master of fourteen sheep, mostly females, and only one of these animal slaves was black. Every day, Mike would take the sheep out of their confinement pen, and lead them to an open field. They were always thrilled to get out and needed no convincing or prodding to leave confinement.

Once he was far away from the crowds at the historic park, Mike would slip his earbuds on and take his prisoners to some faraway patch of green grass. Once there, it was time to lay on the grass listening to Adam and the Ants, while the sheep peacefully enjoyed the saladosphere that human hero Mike had found for them.

To get them back to their confinement compound at the end of the day was much more difficult. It’s like they never wanted to return to their prison. So Mike would target the oldest female, Medea, for coaxing.

Medea was the mother of more than half of the other sheep, and the grandmother of a few of the others, so she was the one that most of the other sheep listened to and respected. Most of them had been fed directly by Medea when they were lambs so she was the go-to sheep to manipulate if you wanted to influence all the other sheep.

Ad revenu

When it was time to get the sheep back into confinement, Mike would simply push Medea’s head into a bucket of delicious grain and dried fruits, and she would then baaah loudly. “Baa-aaah!”

What this means, in our Modern Feline language, is “Food, this way! Food this way!” Medea could hardly breathe between baa-aahs and mouthfuls of the delicious morcels of oats, dried raisins and parsley.

Of course, her baahing was problematic. What she was really saying was “Food for me this way!” For her and her alone.

But Sheep dialects being what they were back in those days – the baahing wasn’t sophisticated enough to communicate the “for me” part of the exclamation. So while she meant “Delicious food for me this way! Yahoo!,” all the sheep heard was “Delicious food this way, yahoo!”

(Today, of course, Sheep are schooled to differentiate between “for me” and “for us” when they baaah. But this story is from a human diary written a hundred years before human extinction, so it’s Olde Sheep, as opposed to Modern Sheep baaahing.)

Once they got back into their lockdown pens, they would find the same boring feeding boxes full of the same dry, boring hay. They fell for this trick every single time, believing that the words of Medea – in the way that they understood them – were like a family gospel.

This small sheep community lived through the same false hope for delicious food  followed by the same disappointing dry hay each and every day. But they all felt that to not respect and follow Medea’s inarticulate baahing was like treason against group solidarity and family ties. No one wanted to be seen as an outsider who didn’t respect “family.” Even if that meant following a flawed understanding of that family member time and time again to the same dead end.

Mike called the specially mixed combination of grains and fruit that he gave Medea each day “Advertising Revenue.”

(A year later,  the sheep all contracted a fatal illness from the lead-based paint on their feeder and died. Their fur was shaved off of their dead carcases, but humans didn’t dare to eat their contaminated muscle and fat tissue.)

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President Ann Monrovia

July 30, 2010

ann prez 2

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Ann’s handlers are worried. The cover of this month’s Time magazine features a gorgeously cropped Annie Leibovitz photograph of starving Nebraska farmers who – as the story inside explains – have been cannibalizing one another and then swallowing insecticide to kill themselves.

But one of the more optimistic (and less empathic) public relations consultants – a brilliant fund-raiser named Brandon Vapidinski – commissions an eye-watering speech for this presidential crisis.  Before President Ann delivers it, the Oval Office’s marketing people hold focus groups to make sure the speech will change public opinion in a way that helps her approval ratings.

“Whenever I’m feeling bad about myself,” Ann faux-candidly tells the charmed TV audience, “I like to go out and buy a whole new outfit, from top to bottom. Sometimes, high price doesn’t matter when you’re feeling low.”

These words will be covered by all major media outlets. And for weeks afterward, teachers in the private schools in the few states that still have childhood education will ask students to explain what these words mean “in your own words”. 

The new outfit that Ann deploys has been strategically crafted by a cabal of international designers. It’s obvious that they’ve done their homework. Ann’s stunning shoes are brilliantly carved leather tributes to manifest destiny, and the rest of her outfit has been tailored to fit the contours of Ann’s PR needs, rather than just her perfectly-doctored figure. Even her watch yells out for approval and respect as she pushes back her ample bangs with her left forearm.

“I think that the more depressed you are, the more you should spend on fashion,” she later tells David Letterman, while sitting beside Henry Winkler on his show. At one point, while she’s sharing a scripted personal story, the Fonz places one of his hands on Ann’s thigh and says “Aayyy…” to rowdy applause.

Ann abruptly wakes up, her friend Pam sitting beside her holding a plastic bowl and a jar of Miracle Whip. “You must have eaten too many pizza pockets and passed out, Ann. You kept saying ‘fifth amendment’ and giggling while you were out.”

“I dreamed I was the president of the USA and got to buy marshmallows again.” In her dream, marshmallows had been extinct for two decades, along with barbecue sauce and cheeze ritz.

Ann’s Eleventh Grade essay assignment is sitting next to her bed in a plastic Starsky and Hutch satchel.

ann prez small

Why I want to be president

By Ann Aipac Monrovia

Submitted to:

Mrs. Polegato

Eleventh Grade Enriched English,

Deering High, Portland, April 4, 1979

I have always wanted to help people be the best they can! For that reason, I always thought I’d make a fine president, or even a decent two-termer like Richard Nixon or Alexander Graham Bell.

“What? A woman president? Wouldn’t that give everyone cooties?” you’re probably wondering.

The answer is no, it would not. My being a woman is just a way to show the guys that whatever he can do, we can do better! And I can do this without burning a bra or smoking a joint!

Upper middle class women are just as capable of being James Bond as the guys are! A female prez could just as competently use American foreign policy to help less educated people in poor countries learn valuable life lessons with the help of Q and our military. You don’t have to have snails and puppy-dog tails for brains to do something clever like that. You just need to want to help other people.

In conclusion, I think a girl president would be nicer to people but still able to carry on the torch of American Destiny. And then we wymyn will finally be free from the kitchen and bathroom, and all the other rooms of the houses we will no longer keep.

Feline Cuteness Hegemony

May 5, 2009

Unpacking the Qaturday narrative

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das qat header

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michel foucat
Michel Foucat

What others are saying about
Feline Cuteness Hegemony


The intentional spelling mistakes.

And then we are all its slavez.

– Walt Whitman, I Download the Kitty Electric

fgh psa

Beware the lulz of Caturday.

– Anonymous_27

hard luck kitty

L’arnaque (The Swindle)

“I not cheezburger!” cries the Caturday star, as he is projected into the limelight, a feline endtime sacrifice with added anaesthesia/cuteness.

He is not cheezburger, nor does he really want a cheezburger. It is viewers who long for the cheezburger, the cuteness, and the lulz. It is viewers who are being swindled (arnaqué(e)s) by hegemony-encoded cat macros that hijack natural altruistic instincts. The swirl of multiple meanings and vulnerability of the featured cat enslave the viewer through a juxtaposed power-seeking guilt discourse.

– Jean Baudrillard, The Impossible Furball

nostalgia

What Qatzel Ok is saying about
Feline Cuteness Hegemony


The Caturday Dialectic

The Caturday Dialectic has us “frozen in the headlights.”

The Post Caturday Condition (Qatzel Ok, March 2009) explained – in gay postmodern layman’s terms – how this process works. It is totalitarian and irresistible. You don’t need to own a cat to understand Caturday, after all!

Most of my ancestors were holocausted by superpowers. I am the progeny of many survivors. Under every leaf of my family tree, there is a gas chamber and a smiling Nazi patriot. And yet, where are the Caturdays that empower me? Where is my propaganda industry?

Feline Cuteness Hegemony freezes you in its headlights. The audience waits to be hit by the genocidal eighteen-wheeler of hegemony. Relax, and take it easy, for there is nothing that we can’t do (Caturday thinks itself invincible).

Where is that magical entitlement that can put me behind the wheel of that large vehicle?

Blinded by Feline Cuteness Hegemony

We are unable to react rationally or to respond naturally to FCH. We have been enslaved by a hegemonic Caturday industry that offers us memes that short-circuit our (normally) altruistic instincts. These instincts are triggered by symbols that have been whored by commerce for many years to help them concentrate their kitty power. Just look at these cute and helpless abominations in your mediascape – the ones that you build your “reality” around. Aren’t they adorable? Aren’t you adoring them?

Cuteness and “the Beast”

The Caturday aesthetic is a situated product of a hegemonic Western Elite culture and upper middle-class commercial values.

“Zaniness,” “fluffy,” “cute,” and “frivolous” are the operative topoi that create the consumer narrative structure. These situated coping strategies (in a boring, commerce-run society) give Feline Cuteness the legs it needs to kick the common good with.

It is in addressing these images of feline cuteness that the Western consumer beholds the “beauty” to which he must then play “the beast.” Western aggression is a necessary condition for maintaining both cultural and military supremacy over other cultures that do not maintain the same manufactured social prompts. Likewise, the Western Elite depends on these hijacked instinctive responses to build an army to protect their privilege with.

In conclusion, the “beast” that the consumer evolves into while witnessing the pussycat narrative is essential for maintaining Western Elite hegemony all over the world. So, post more cute little kitties!

college

From the Feline Cuteness Hegemony Mail Room

Here’s an email I received from a recent inductee into the FCH Resistance Movement:

.

I am momentarily returning to the Internet to thank Qatz for making postmodern thought accessible to “the little guy” like myself.

Prior to his paradigm-shattering essay “The Post-Caturday Condition,” I was far too close to the Caturday text. But now, thanks to the vocabulary tools that the Qatz text has given me, I am able to deconstruct this product of Western Hegemony.

I no longer respond to this kitty’s semiotic blackmail. I am finally free.


– Big Evil

.

Why thank you, Big Evil. It’s always nice to hear that these difficult-to-pigeonhole Caturday essays are making a difference in somebody else’s life.

Meow.

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http://www.resistfch.org

The Post-Caturday Condition

March 6, 2009

Deconstruction and string theory

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das qat header

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It’s impossible to exit the Caturday aesthetic because it creates its own cuteness-power which is self-feeding and locked into the logic of the Caturday narrative structure.

cuz of my brane
Translation: “I own ‘cuz of my brains” “I’m rich because I deserve it” etc.

“Meow” operates as a floating signifier; and by deploying its polysemic versatility – its bricolage chaton – it constructs its own situated censorship through a meta-appropriation of all potentially oppositional narratives.

lunch

Feline Cuteness Hegemony alters the socially-constructed operations of signifiers and adult suspension-of-disbelief.

To accomplish this, the kitty is first cast as an object of pity. And then – through the perverse dialect of Cuteness Hegemony – Caturday is molded into a subject of religious prostration because of the cat macro viewer’s instinctive urge to protect smaller creatures. The prostrate viewer is then rendered submissive to a furry meme – he is “blinded by the light” – and this “light” is manipulated like a remote-control drone by the Caturday author/pilot. This has ominous consequences for the viewer’s psychological agency.

pomo qatext

Feline Cuteness Hegemony elevates the kitten to a deity/cartoon character whose CENTRAL TEXT redefines the viewer’s static meaning of everything around IT. Reality becomes the surreal appendage of a narcissistic central myth.

Caturday transmogrifies vocabularies by imposing itself as a novel defining icon of physical reality (cats, nature, the environment). The irony, of course, is that the cat macro itself has been made “necessary” by the repression of human instincts that have been transformed into a fake self which “requires” tokens of emotional sacrifice, like Caturday.

The closed triangular dynamic of the construction/consumption/transformation of meaning in Caturday is infinite and ultimately totalitarian. The viewer’s craving for “moar” renders him both parasitic and politically mute. Feline Cuteness Hegemony enslaves the viewer via a charade of pity that is constructed in a self-interested way for private gain by an incompetent oligarchy of fur.

culchur

It is only through the reappropriation of Feline Cuteness that the audience is able to free itself, and this can only transpire after the newly liberated viewer has negotiated with the syntax and context of kitty terror.

Is “it” meow or are “we” meow? And is the pronoun that we attach to the meowness even relevant to the debate?

The recontextualisation of the feline aesthetic that audience response provides – Reactive Feline Cuteness Panic – actually reinforces the narrative structure with a “spontaneous” representation of enfer alternatif. This type of mediated text “riot” provides a power vacuum into which any real criticism of the original narrative structure falls, only to resurface as a meek confirmation of the legitimacy of the purring hegemon.

psa go awayz

 

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